Graphic design has become omnipresent in our lives. It surrounds us at every step we take in the form of packaging, books, signs, corporate images, web pages, etc.
It transmits information to the public, while reflecting the cultural aspirations and moral values of each society.
Denotation is more descriptive than connotation, which is more suggestive, so connotative messages are usually more interesting and creative because they are full of meaning and seek the empathy and interpretation of the receiver.
